Florentin is more than just a location. It is a statement. It is where Friends live, where the newest trends in fashion and music are set, and where young couples want to enjoy life on the road to success - at a price they can afford.

Investors will find Florentin a hive of activity, with major builders creating blocks of high quality flats and small entreprenuers turning factories and workshops into elegant lofts. The emphasis is on quality of life, the bottom line is profitability.

This exciting area is also the subject of Israel's hottest new television series called "Florentin", the new hip, cool series on Israel's commercial Channel 2, which everyone is talking about.

So become part of the renaisance of Tel Aviv. Own a part of the city's fastest growing neighborhood. Where demand has set new price levels that provide a generous return to investors. Florentin Corner, the new heart of the city that never sleeps.